Monos NYC

Developed for the launch of the Monos flagship store in SoHo, this immersive retail activation transformed the street outside the space into an extension of the brand experience through a collaboration with Brooklyn Coachworks Inc.

Created in partnership with Superfantastic, the concept featured a series of custom Land Rover Defenders colour-matched to Monos luggage alongside a bespoke branded kiosk designed for product and merchandise distribution. Developed during the concept phase, the 3D visualisations helped communicate the experience ahead of production before later expanding to the brand’s Boston retail location.