MiCampo

Developed for Mi Campo at Bonnaroo Music & Arts Festival, this immersive festival activation translated the brand into a vibrant social environment designed around connection, atmosphere, and discovery.

Following a successful launch in 2024, the activation returned the following year with an evolved visual identity and refreshed spatial experience. Created during the concept phase, the visualisations helped shape how the updated environment would feel and function before being brought to life on site.